What is the Future of on-demand E-commerce Apps
On-demand apps revolutionized the digital world and transformed the way we use ready-to-use deliverables and services. E-commerce stores like Amazon and eBay introduced us to on-demand apps. Over time, the business model penetrated across other industries. Now, be it a taxi booking app or apps for food delivery or hotel booking, on-demand apps are making way for improved customer interaction.
As these on-demand apps are gradually strengthening a full-fledged on-demand economy, the future of e-commerce will depend on how new features along with a great user interface and user experience improves the life of a customer. But first, let us learn about the evolution of these apps.
- Mobile-push for change: Mobile search has surpassed desktop search in both volume and frequency. Mobile search has become a lifestyle by allowing instant access to services and contents. The readily available connectivity and ease of use has made the smartphones a big factor of this on-demand economy.
- Social Media penetration: The penetration of social media has helped people to stay connected and improve communication. This gives businesses a never-before opportunity to cater to the demands of the customer.
- Addressing value as well as a convenience: With the arrival of on-demand apps, two categories of customers can be classified; the value-oriented and the convenience-oriented consumers. Besides giving priority to more value at a lesser cost, the on-demand apps have improved the convenience of a customer with faster delivery.
- Frictionless business process: Business process has now become smooth and frictionless, which really benefits in improving the growth of any brand.
The Future Of On-Demand Apps
The future of the on-demand e-commerce apps will be focused on new concepts and breakthrough ideas that provide customers with ease and convenience. From gesture-based checkout and payment processing, various breakthrough features will shape the future of on-demand e-commerce apps.
Conventional marketing channels follow a one-way directive for the promotion of the apps. In this new era of on-demand eCommerce apps, conversational marketing is a key factor for the growth of a brand. From intelligent chatbots to video calls, conversational marketing plays an important role in the rise of on-demand eCommerce apps.
Image-Based Product Search
By integrating image search technology with eCommerce platforms, customers find it easy and effortless to search and find their favourite products from your online store. They can get a reference image of the product they have in mind and search in the eCommerce store for available options.
Real-Time Shopping Apps
What if we could get access to products when and where we need them? Real-time shopping is not a distant future, thanks to real-time on-demand eCommerce apps. They add ease to the online shopping experience. When you need a particular product, you can browse it. If it’s available, you can order for it, which will be delivered shortly.
Biometrics plays a major role in providing smart user experience. Gestures are now used by smartphones for user identification and security. Sooner, the gesture detection system will be added to the login panel eCommerce apps. This makes the shopping experience smooth, hassle-free, time saving and secure.
In the years to come, the on-demand eCommerce app will continue its growth and evolve in time. These on-demand apps will become more mainstream and revolutionize the way business performs. Want to know more about these on-demand apps and how it can improve your business? Say hi for a free consulting.