Magento vs Salesforce Commerce – Comparison Between the eCommerce Platforms
Both Magento and Salesforce Commerce are widely popular in the online retail and software development industry alike. While we cannot rank one platform superior to another in a Magento vs Salesforce blog, we can definitely discuss their features in detail. Once you know the features and specialties, it becomes much easier to pick the solution that best suits your requirements.
Magento vs Salesforce Commerce: An Overview
Magento is a PHP-based, open-source eCommerce platform. With the launch of its latest version, Magento 2, the platform has improved immensely in terms of scalability and robustness. With Magento 2 development, online retailers get an array of features like storefront management, merchandizing, superior content management functionality. Before digging deeper into the features of Magento, let’s have look at key selling points of Magento 2.
- Magento 2 has in-built multi-store capabilities that are very useful for B2B commerce and international transactions.
- It’s a highly scalable eCommerce platform built on the cloud. Unlike many other SaaS solutions, Magento can be extensively customized.
- Capabilities for efficiently managing product catalogs and customer data, among other things.
- Magento 2 offers integrated content management functionalities that help retailers create immersive content.
- It has an unmatched development and maintenance platform developers and partners.
Salesforce Commerce is similar to Magento in many aspects. But when it comes to native functionality related to merchandising, Salesforce Commerce is more robust than Magento. In addition to this, Salesforce also provides testing as an in-built functionality.
The most prominent features of Salesforce Commerce include:
- A fully-managed, SaaS-based platform with capabilities like maintenance, upgrade, and security enhancement.
- Strong native merchandizing functionalities.
- Efficient features for managing multiple product catalogs and other complex data.
- Extensive omnichannel features like order management, inventory management, etc.
- Testing capabilities for merchandising.
- Multi-currency, multi-language, and other features for international transactions.
Now that we have an overview of both the eCommerce platforms, let’s dive deeper and discuss their features more elaborately.
How Magento Commerce Empowers Online Retail
The Magento eCommerce platform has an array of sophisticated functionalities that can transform an online business model. From efficient product management to insightful business intelligence (BI), Magento has empowered hundreds of thousands of businesses worldwide. A growing number of enterprises are choosing Magento development to enhance their online business.
Magento Commerce enables you to have better access to customers’ data, understand their behavior, act accordingly. These features help you to take actions like creating targeted marketing campaigns. These functionalities can also be used to identify high-value customers and top-performing products.
Mobile-Friendly Online Stores
Mobile-friendliness is one of the most appreciated characteristics of Magento. Mobile-friendly features help to attract a large number of customers. The UI and UX design of Magento is built according to the needs of customers who browse a website from mobile devices.
Magento Commerce gives you immense flexibility for hosting the eCommerce. You also have the option to host the website on cloud storage. Cloud-based hosting renders a range of customization options.
Impressive Online Experience
The responsiveness and scalability of Magento create a great advantage for retailers and developers alike. As a result of an efficient development process enabled by Magento, shoppers get a great experience every time they visit the online store. Magento 2 development, for example, offers an array of design features that improves customers’ shopping experience.
What Makes Salesforce a Tough Competitor of Magento
One cannot ignore the reputable performance of Salesforce Commerce when it comes to major eCommerce platforms. Previously known as Demandware, Salesforce makes its case with a laser-sharp focus on the selling process. Let’s have a look at the features that make it a great competitor of Magento.
Seamless Omni-Channel Platform
Salesforce Commerce enables business owners to seamlessly integrate their brick-and-mortar store with an eCommerce website. Salesforce integration services leverage the cloud storage feature of the platform to create a frictionless omnichannel experience.
A Powerful SaaS Tool
Salesforce Commerce is a feature-rich Software-as-a-Service (SaaS) platform. Hence retailers get access to real-time data for online operations. Besides, an exceptionally productive sales management process gives a boost to your online business.
Great Shopping Experience
With Salesforce Commerce, retailers can offer their customers seamless shopping experience. It has features for not just buying products online but also returning them easily if they want to. Additional features include purchasing an item online and pick up the item from a nearby store.
Easy Online Store Management
Salesforce Commerce, like Magento, provides a comprehensive content management system. Additionally, you get features like operations management, search engine optimization, and customer relationship management. All these tools are compatible with almost every major operating system, which makes things even smoother.
Conclusion: How to Choose Between the Two
If you’ve gone through the entire blog, you must have had a detailed idea of how Magento and Salesforce Commerce and similar and different from each other. If you’ve just skimmed through the blog, focus on the bullet points in the first part. You’ll still get a good overview of the comparison between Magento and Salesforce Commerce.
The decision to chose a platform will finally depend on what kind of requirements you have or what problem you’re facing. If you think you’re already doing good in terms of customer engagement and online sales, ramping up things with Salesforce would be a wise decision. For that, you will have to look for reliable Salesforce development services
However, if you need to optimize the performance of your store, or planning a new store altogether, we suggest Magento. Find out a suitable Magento development company and elaborately discuss your requirements.
What is Commerce Cloud Salesforce?
Salesforce B2C Commerce one of the best cloud-based commerce solutions. Salesforce commerce-based solutions can transform shopping experiences across all digital channels. Salesforce Commerce provides a range of capabilities, such as marketing, merchandising, content, promotions, and customer service.
Is Magento cloud-based?
Magento Enterprise Cloud Edition is a powerful Platform-as-a-Service (PaaS) solution. It is Magento vs Salesforce Commerce specifically designed for Magento 2.0, its flagship eCommerce commerce platform. Magento Enterprise operates on Amazon Web Services (AWS) Cloud and has been built to operate feature-rich online stores.
How much does it cost to build a Magento website?
If you’re looking for a generic Magento website, then your store will be built at basic Magento prices. Small and medium businesses often prefer basic Magento because it gets them up and running quickly. The cost of a customized Magento store depends on your requirements.
How much does commerce cloud cost?
The cost of ownership of Magento and Salesforce Commerce Cloud depends on your requirements. These costs include licensing fees for Magento Commerce and Salesforce Commerce, development costs, and cost of plugins, etc.
If You’re Planning To Launch A New Online Store Or Ramp Up An Existing One