How to Track User Behavior in Your Mobile App
It’s a common misconception that you can contact a leading mobile app development agency, launch an app, and you are done!
Sorry to burst that bubble for honestly, there is no set-and-forget formula once it comes to making your mobile app drive business growth. You have to put yourself in the customers’ shoes to understand how users react to the app.
We know. Tracking user behaviour is tiresome. But trust us when we say, user behaviour can let you access a wealth of crucial information and plan your next step. From changing an app feature to enhance the user experience and market it in a more relevant way – tracking user behaviour can significantly help you improve conversions.
And we have already made things easier for you. Today, we will discuss some useful tools that will help you better comprehend the behaviour of your audience. So, let us check ’em out!
Useful Tools to Track User Behaviour
1. Navigation Path
Navigation path offers a detailed outline of the users’ journey in your app. Right from installing the app to navigating multiple screens and completing a purchase – you can track the route of users’ activity in your app.
It will help you to spot any loophole in the app. For instance, if most of the users go back and forth between the same screens, it can indicate their confusions about the layout. They may also face a crash. An insight into this will allow you to fix the issue.
You can also compare the new vs returning users to enhance retention and analyse why users are abandoning your app. Also, keep an eye on the cart screen to payment completion screen to understand if users are really converting or not.
With these insights, you can ask your mobile app development service provider to design an intuitive layout and offer a smooth navigation experience to the users. You can also try these quick hacks to reduce shopping cart abandonment.
2. Session Recording
This is a useful way to track how the users are interacting with your app. Here you can keep an eye on every tap that a user makes on the app. Session recording offers a detailed timeline breakdown of every action that a user takes and allows you to identify the frustration points.
If the users get frustrated, they will quickly bounce and reduce your conversion rate. Thus, the user session recording can immediately bring all the user actions to your notice. Every click, scroll, frustration point, and the entire user cycle will be under your scrutiny. Other than modifying the loopholes, you can watch the sessions of loyal users to understand the features that are doing well in the app and highlight them even more.
3. Touch Heatmaps
No matter how much you try to pose as a user and check your app, two difficulties cannot be overpowered:
i) You will always have an emotional connection with your app
ii) Every individual is unique and you cannot comprehend everyone’s behaviour
Now, you may engage a leading mobile app development agency in India to monitor your app from a third person’s perspective and make the necessary modifications, but even that doesn’t entirely eliminate the second issue. In such a case, you need a qualitative and visual tool to identify the subtlest behaviour and complex gestures of the users.
And Touch Heatmaps can deliver you just that! Here, the colour spectrum indicates aggregated user interaction on every screen of the app.
Touch Heatmaps can easily be filtered by various parameters like the first and last gestures users made on the screen, the gestures that went unresponsive, and so on. That way you can point out the usability issues in your app and put an effort into improving the user experience (UX).
Keep an eye on the last gesture on every screen to find out if users’ last gesture is beneficial for you. Check how many users are hitting the “pay” button on the payment screen and how many of them are tapping the “back” button on the account creation page.
4. Action Cohorts
Each action of the users is directly linked to another action. Though it initially sounds simple, you will find difficulty in identifying the engagement issues in the long run.
So, what to do?
Answer – Action cohorts!
Action cohorts allow you to analyse a particular user action in relation to another and reveal a pattern in the user behaviour. Understanding this relationship will help you to identify which type of behaviour is suitable for you and determine how to encourage it.
Action cohorts will enable you to understand how much time has passed between the first time the users conducted an action and the time they initiated the second action. That way you can track the user behaviour between two specific sets of actions over a certain course of time. You may also enhance user retention by checking the cohorts of users who have abandoned the app even after creating an account.
We admit this is a bit complicated, especially if you don’t have a brilliant tech-expertise. You can always engage professional mobile app development services in India to make the most of the tool.
5. Conversion Funnel
Conversion funnel can track user behaviour by displaying a breakdown in each stage of the funnel to identify where the users are dropping out. This is a significant tool as it can track user behaviour in areas that have the highest potential to affect the bottom line of your company: onboarding, in-app purchases, and payment.
As you can understand, the tool ensures a powerful approach to improve the conversion rate.
Conclusion
All of the above-mentioned tools provide an opportunity to pinpoint even the tiniest issues that affect user behaviour, such as any hidden search feature or any irresponsive UI element. However, only tracking the user behaviour won’t help you to improve conversions if you don’t act on these insights. Contact any top mobile app development agency to fix the issues, improve UX, and enhance conversions.