Why You Want More Organic Search Traffic to Your B2B Website
Why You Want More Organic Search Traffic to Your B2B Website Organic traffic includes the visitors who arrive on your B2B website after performing a search online using a search engine. The most well-known search engine is Google, followed by Bing, DuckDuckGo, Yandex, etc. Ideally, these organic traffic visits come from searches using terms (also known as keyword phrases) that are relevant to the products or services you sell. If you sell accounting software, you want organic visitors who are using terms like “accounting software,” “software for accounting,” or “software for accountants.” Anyone using these terms to search online is likely a prospective client. You may understand what organic search traffic is, but may still wonder WHY is it so critical to the success of my business? The most general answer is because organic visitors are typically strong, qualified leads who are ready to talk to you. However, let’s take a deeper look at WHY you want more organic search… Read More »Why You Want More Organic Search Traffic to Your B2B Website