digitalmarketingupdates

Digital Payments in 2020: Remote Ordering and Managing Risk

Digital Payments in 2020: Remote Ordering and Managing Risk 2020 has already been a transformative year in digital payments. As COVID-19 continues to impact the market, we’ve seen a massive shift toward ecommerce. This could be a temporary development, but with many stores closed or under limited capacity, it’s likely that many of these new online consumers will stick around. The rise in contactless payment as a result of the coronavirus has been a key trend. Consumers are adopting options like mobile ordering and in-store pickup at an astonishing rate. Experts already anticipated that click-and-collect would be a $35 billion channel by the end of 2020. Ninety-two percent of consumers in the U.S. said they would “definitely” or “probably” try online ordering or delivery services, while 78% said they would be willing to try in-store pickup. This was before the pandemic, so those figures are certainly higher. Click-and-Collect Benefits Merchants, Consumers We’ve already seen a tipping point in favor of ecommerce. And, with consumers… Read More »Digital Payments in 2020: Remote Ordering and Managing Risk

Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins

Pinterest has announced that it’s updated its Shopify app, adding a new option that will enable Shopify merchants to quickly and easily feed their entire product catalog directly into shoppable Pins. As explained by Pinterest: “The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes. Once installed, the app will allow a merchant to deploy a tag on their website [for Pin analytics], upload their product catalog and quickly publish in-stock Product Pins.”  The Pinterest app has previously enabled Shopify merchants to create ads on Pinterest and track selected performance data, but the new integration will make it much easier for Shopify users to expand their product listings to Pinterest. That also means boosting their exposure to the platform’s 367 million monthly active users. As you can see here, once the Pinterest app is added in your Shopify dashboard, you can… Read More »Pinterest Launches Updated Shopify Integration to Streamline the Creation of Shoppable Product Pins